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10 Mobile Commerce Trends That Will Dominate 2024

Mobile Commerce Trends

Mobile devices are crucial to our everyday lives. They've changed how we shop and make buying decisions. Mobile commerce, also known as m-commerce, is revolutionizing ecommerce, making shopping more convenient, personalized, and easy. As we head towards 2024, m-commerce is expected to become the dominant force in the shopping industry.

1. The Rise of Mobile Apps

Mobile Commerce Trends

Mobile apps have transformed the shopping experience by providing a smooth and immersive way for people to explore, research, and purchase products. As our world becomes more focused on mobile devices, businesses are realizing the importance of having dedicated mobile apps. According to recent studies, a whopping 85% of consumers prefer using mobile apps over mobile websites because apps have better user interfaces and more features.

Additionally, shopping apps have a much higher conversion rate, with people being 157% more likely to make a purchase through an app than through a mobile website. This shows that businesses can make a lot of money by developing and improving their mobile apps.

2. Smartphones Leading the Way

Mobile Commerce Trends

Smartphones are the driving force behind the rise of mobile commerce. Experts predict that by the end of 2024, $418.9 billion in mobile commerce sales will come from smartphones, while only $69.1 billion will come from tablets. Over the past few years, tablet sales have been decreasing, from 18.2% in 2019 to a projected 14.1% in 2023. Because of this, businesses need to focus on optimizing their mobile strategies for smartphone users to ensure a smooth and enjoyable shopping experience.

3. Easy Checkout: One-Click Ordering

Mobile Commerce Trends

One of the biggest challenges in mobile commerce has been the complicated checkout process, which often requires customers to manually enter a lot of information like names, credit card details, and shipping addresses. One-click ordering is changing this by using saved user profiles to make the checkout process quick and easy.

This not only makes shopping more convenient but also significantly reduces the number of abandoned shopping carts. While 97% of shopping carts on mobile websites are abandoned, only 20% are abandoned on mobile apps. Moreover, customers who shop through mobile apps tend to spend twice as much as those who use desktop computers or mobile websites. By making checkout simpler, businesses can increase sales and revenue.

4. Social Commerce: Shopping on Social Media

Mobile Commerce Trends

Social media has long been a tool for brands to raise awareness and engage with their audiences. However, turning social media interactions into sales has been challenging. Social commerce is changing this by allowing shopping experiences directly within social media platforms. Features like shoppable posts on Instagram and Facebook let businesses tag products in their posts, making it easy for consumers to buy without leaving the platform.

This has already shown significant results, with brands using Instagram shopping seeing a 1,416% increase in traffic and a 20% boost in revenue. As more businesses adopt social commerce, it will become a major part of the mobile commerce landscape in 2024 and beyond.

5. Voice Shopping: The Future of Buying

Voice assistants like Siri, Alexa, and Google Assistant are becoming more popular, and their influence is spreading to ecommerce. Voice shopping, which allows consumers to search for and purchase products using their voices, is growing quickly.

Mobile Commerce Trends

Projections indicate that voice shopping will reach $40 billion by 2023, up from $2 billion in 2018. As people increasingly use voice search for shopping, businesses must adjust their mobile strategies to include voice search optimization and voice-based shopping capabilities to stay competitive.

6. Mobile Chatbots: Helping Customers Anytime

Chatbots, which are automated programs that can chat with customers, are becoming common in the digital world. They offer efficient and personalized customer service. However, their use in mobile commerce apps has been limited, but this is expected to change in 2024. Chatbots can provide benefits like 24/7 availability, instant responses, and cost-effectiveness. Many consumers, 54% to be exact, prefer chatbots over human representatives if it saves them time.

Mobile Commerce Trends

By incorporating chatbots into their mobile apps, businesses can offer seamless assistance to customers, helping them with questions and concerns in real-time. This improves the overall customer experience and encourages loyalty and repeat business.

7. AR and VR: Immersive Shopping Experiences

Augmented reality (AR) and virtual reality (VR) are technologies that can transform various industries, including retail and ecommerce. As we approach 2024, AR and VR are set to have a significant impact on mobile commerce. AR can be integrated into mobile apps to offer immersive shopping experiences, allowing customers to see products in their real-world environments.

Mobile Commerce Trends

For example, furniture retailers can use AR to let customers virtually place items in their homes to see how they fit before buying. Similarly, VR can change how consumers interact with products by enabling virtual try-ons, customizations, and virtual showrooms. By 2025, the AR and VR industry is expected to reach $35 billion, with $1.6 billion attributed to retail applications, including mobile commerce.

8. Omnichannel Shoppers: Seamless Experiences Everywhere

Today, consumers shop using multiple channels, such as websites, mobile apps, and physical stores. This behavior is called omnichannel shopping. Businesses need to provide a consistent and cohesive experience across all these channels. A significant 75% of consumers expect their interactions with a brand to be the same, no matter which channel they use.

Mobile Commerce

If businesses fail to meet these expectations, they risk losing customer loyalty, as 73% of consumers are willing to switch brands if they encounter inconsistencies. To cater to omnichannel shoppers, businesses must adopt a holistic approach, integrating their mobile commerce strategies with their physical retail operations. This could involve using location-based push notifications, personalized recommendations based on browsing history, and smooth transitions between online and offline shopping experiences.

9. Combating Mobile Fraud: Ensuring Security

As mobile commerce continues to grow, so do concerns about security and fraud. Currently, 65% of fraudulent transactions originate from mobile devices, up from 39% in 2015. Mobile apps offer a more secure environment than mobile web browsers because they are less vulnerable to phishing scams and other attacks.

Businesses should incorporate features like two-factor authentication, secure payment gateways, and encrypted data storage to protect their customers and reduce the risks of mobile fraud. By offering a secure mobile shopping experience, businesses can build a reputation as a trusted and reliable brand.

10. Mobile Payments: Convenient and Secure

mobile payments

Mobile wallets, such as Apple Pay and Android Pay, are changing how consumers make payments, both online and in-store. These digital payment solutions provide a convenient, secure, and seamless checkout experience, eliminating the need for physical credit cards or cash. As the volume of mobile payments continues to grow at an annual rate of 62%, reaching over $274 billion in 2021, businesses must adapt by integrating mobile wallet capabilities into their mobile commerce apps.

By offering customers their preferred payment methods, businesses can enhance the overall shopping experience while ensuring secure and efficient transactions. Additionally, the integration of wearable devices, like the Apple Watch, into the mobile payment ecosystem presents an exciting opportunity for businesses to stay ahead and cater to tech-savvy consumers.

Looking Forward: The Future of Mobile Commerce

As we move towards 2024, the mobile commerce landscape is set for unprecedented growth and transformation. From the widespread adoption of mobile apps and social commerce to the integration of advanced technologies like voice shopping, AR/VR, and mobile wallets, businesses must stay ahead of these trends to remain competitive.

By embracing these mobile commerce trends, businesses can unlock opportunities to enhance customer experiences, drive sales, and build long-term loyalty. Success in this dynamic environment requires a strategic approach, prioritizing seamless omnichannel experiences, robust security measures, and a deep understanding of evolving consumer preferences. As the world becomes more mobile-centric, businesses that adapt and innovate will thrive in the mobile commerce revolution of 2024 and beyond.

Adapting Mobile Commerce Trends with tezda

Tezda is making waves in the mobile commerce world by combining shopping, social interactions, and community building on one platform. Today's shoppers want more than just buying products; they want engaging and interactive experiences. Tezda provides this by allowing users to connect, share, and shop all in one place.

Tezda’s social hub lets users interact and build communities around shared interests, enhancing the shopping experience and fostering loyalty. The platform also includes instant messaging for real-time conversations and recommendations, creating a personalized shopping experience.

Tezda integrates social and shopping features, allowing users to share product reviews and make purchases directly through social channels. It’s free to use, making it accessible to everyone and building a diverse community of shoppers and sellers.

As we approach 2024, Tezda’s innovative approach positions it as a leader in mobile commerce, offering a unique and engaging shopping experience. Join Tezda and be part of the future of mobile commerce, where shopping, socializing, and community come together.



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