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Apple Vision Pro reveals the direction in which the future of e-commerce is heading

Apple Vision Pro

The world of eCommerce is ever-evolving. With the advancement of new technologies, the way we shop online is changing rapidly. A notable player in this revolution is Apple. In 2023, Apple announced a groundbreaking product in its Worldwide Developer Conference (WWDC) - the Apple Vision Pro. This article dives into what Apple Vision Pro is and what it means for the future of eCommerce. It also discusses how Tezda, a forerunner in the eCommerce evolution, can assist businesses in leveraging this transformative technology.

Revealing the Apple Vision Pro

Apple Vision Pro

The Apple Vision Pro, announced at the WWDC 2023, is a cutting-edge product that operates on the principle of 'mixed reality'. Unlike virtual reality, which engulfs the user in a completely digital environment, mixed reality integrates the user's digital and physical worlds.

Apple Vision Pro represents a new category of devices known as 'Spatial Computers'. They work based on motion gesture recognition. The product tracks eye movements, hand gestures, and voice input, creating a 3D interface that makes the digital screen blend seamlessly into the user's environment. It's as if the digital data is physically present in front of the user.

The hardware of Apple Vision Pro comprises a headset that introduces a new feature called “Eyesight” which uses a front-facing display. This feature allows others to see the user’s eyes despite the opaque visor, enhancing the overall user experience.

Apple Vision Pro on eCommerce: A Game Changer

Apple Vision Pro

Apple Vision Pro, with its advanced mixed reality capabilities, holds immense potential for the eCommerce industry. Here's how it could revolutionize the sector:

Virtual Store Tours and Virtual Try-Ons

Imagine walking through a virtual showroom from the comfort of your home. With Apple Vision Pro, customers can interact with products from various brands virtually. Additionally, they can try on clothes, jewelry, and other items before purchasing them. This feature offers a real-time view of how the items look, ensuring they are a perfect fit before the customer commits to buying them.

Enhanced Product Visualization

Apple Vision Pro also enables customers to place virtual products in their real-world environment. This feature helps customers visualize how products would look in their homes or offices before making a purchase.

Immersive Product Demonstrations

Apple Vision Pro helps create life-like 3D models of products, providing immersive product demonstrations. Customers can interact virtually with the products, understanding their features and functions in a more engaging way.

Immersive Shopping Experience in 3D

Apple Vision Pro tracks customers’ gestures, enabling them to view products in 3D and interact with them more immersively.

Better Customer Support

Apple Vision Pro can revolutionize customer support in eCommerce. Troubleshooting becomes easier as problems can be diagnosed and resolved remotely with augmented reality (AR). Interactive customer surveys can collect product feedback and reviews with live demonstrations.

Virtual Shopping Assistants

Apple Vision Pro can help create virtual shopping assistants that can guide customers in finding products, answering their questions, and even making recommendations.

Overcoming Challenges with Tezda

These technology promises a lot, it's not without potential challenges such as high costs, technical knowledge requirements, limited content, health concerns, and privacy concerns.

This is where Tezda, a startup spearheading a new wave in digital commerce, comes in. Tezda is revolutionizing the shopping experience by integrating instant messaging, focused group interactions, and dynamic video sharing into the heart of online commerce. It can help businesses leverage the potential of Apple Vision Pro effectively, thereby overcoming the challenges.


The impact of Apple Vision Pro on the eCommerce industry is yet to be seen. However, the potential advantages it offers are substantial. Combined with the capabilities of platforms like Tezda, it holds the promise of creating highly engaging online shopping experiences, revolutionizing the way people shop. Tezda, with its focus on integrating social elements into eCommerce, complements the interactive potential of Apple Vision Pro. Together, they can create a vibrant space where users can form focused groups, communicate in real time, and share their stories through compelling video content. The future of eCommerce is here, and it's more exciting than ever. Ready to revolutionize your retail experience ? Contact us today to get started for free



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