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12 Best Live Video Shopping Platforms for 2024


Live video shopping

The world of online shopping is changing dramatically due to the rapid growth of live video shopping. This new approach combines the convenience of shopping online with the immersive experience of being in a physical store.


However, with numerous live video shopping platforms available, navigating the options can be overwhelming. To address this challenge, we have compiled a comprehensive guide featuring the top 12 platforms that are expected to redefine the shopping landscape in 2024.


Live Video Shopping: Key Terminologies


Before delving into the intricacies of these cutting-edge platforms, let's demystify some pivotal terminologies:


  1. Live Video Shopping: The convergence of live video streaming and e-commerce, enabling sellers to interact with customers in real-time while showcasing products.

  2. Software as a Service (SaaS): A model that delivers applications over the internet, eliminating the need for local installations or maintenance.

  3. One-to-Many: Live video events where a host presents products to multiple viewers simultaneously, often featuring guest appearances and promotions.

  4. One-to-One: Personalized live video sessions between a single customer and an expert, ideal for high-value purchases requiring professional insights.

  5. Embedding: The ability to integrate live video streams into external websites, amplifying reach and accessibility.


With these foundational concepts in mind, let's explore the crème de la crème of live video shopping platforms.


11 Best Live Video Shopping Platforms


1) Tezda


tezda

Tezda, a social commerce platform, is redefining the shopping experience by harnessing the power of Web 3.0 and social media. This innovative platform offers shoppable videos and in-app purchasing, setting it apart from its competitors.


Customers can immerse themselves in a truly 3D shopping journey, trying on virtual clothing and accessories, exploring home decor items in a face-to-face manner, or even embarking on virtual tours of physical stores. But Tezda takes it a step further by integrating AI to recommend products based on customers' past purchases and browsing history, ensuring a highly personalized shopping experience.


What's more, Tezda's beta version is completely free, offering exclusive access to virtual try-ons, augmented reality home decor, and AI-powered recommendations. With limited slots available, sign up today and start selling with Tezda.


Pros:

  • Immersive 3D shopping experience

  • Virtual try-ons and augmented reality home decor

  • AI-powered personalized recommendations

  • Free beta version with exclusive access


Cons:

  • Limited availability during beta phase

  • Potential scaling challenges as demand increases


2) Giosg


Giosg
Image via: Giosg

Giosg, a Finnish SaaS company, stands out as the ultimate customer experience platform, offering a comprehensive suite of tools to create interactive online experiences that connect with customers and boost sales.


Beyond its live shopping capabilities, Giosg empowers businesses with one-to-one video calls for personalized shopping assistance, one-to-many live stream shopping for product showcases, and shoppable videos that repurpose content into high-converting ads.


What truly sets Giosg apart is its advanced promotional and targeting capabilities. Businesses can promote live selling activities through engaging interactive content, from pop-ups to gamifications, and target streams, calls, and videos to the right customers online, ensuring seamless and captivating shopping experiences.


Pros:

  • Flexible video stream sources (YouTube Live, Facebook Live)

  • Full customization and dedicated customer support

  • Advanced visitor targeting for precise audience reach

  • Repurposing videos into shoppable content

  • Comprehensive e-commerce tools (chatbots, quizzes, pop-ups, live chat)


Cons:

  • Limited stream management and video analytics


3) Bambuser


bambuser
Image via: Bambuser


Bambuser, a renowned SaaS provider, specializes in delivering immersive live video shopping experiences for businesses. While primarily focused on live streaming, Bambuser also offers the option to post pre-recorded material.


Catering to diverse needs, Bambuser provides two distinct options: one-to-many streaming for mass audiences and one-to-one sessions for personalized expert consultations, ideal for high-value purchases.


This platform boasts a user-friendly app for seamless live streaming on websites and social media platforms, with integration capabilities across various e-commerce platforms. Additionally, Bambuser offers a fully-equipped studio for filming professional live video shopping events.


Pros:

  • High-definition video streaming

  • Editing, downloading, and repurposing video content

  • Integrations with multiple e-commerce platforms

  • Chatbots and instant shopping capabilities within live events


Cons:

  • Costly membership plans

  • Limited audience targeting capabilities

  • Live chat feature requires an additional package


4) Klarna


Klarna
Image via: Klarna

Klarna's innovative solution aims to bridge the confidence gap between online and in-store shopping experiences. Through its app, Klarna connects nearby shoppers with stores, fostering a more human connection.


Unlike traditional live streams, Klarna operates as a communication channel, enabling customers to video chat, text message, or chat with store assistants. Additionally, Klarna's Stories feature, akin to Instagram Stories, allows shop assistants to share short review videos showcasing specific products or outfits.


Pros:

  • Seamless communication via live chat, video, and text

  • Integration with Shopify

  • Video chat with in-store assistants

  • Flexible payment methods


Cons:

  • Lack of audience targeting capabilities

  • Potential learning curve for software adoption


5) Streams.live


Streams.live empowers customers to purchase products directly from live video sessions, fostering an interactive experience through comment sections.


With its iOS app and web platform, Streams.live enables live streaming on websites and sharing across social media platforms. Notably, this platform stands out for its unique capability to facilitate the sale of NFTs (non-fungible tokens) via live video, catering to the rapidly growing digital asset market.


Pros:

  • NFT sales via live video

  • No coding required for setup

  • Embedding streams on websites and social media

  • Integration with Shopify

  • Live chat discussions and instant shopping within events

  • Upload options for pre-recorded videos


Cons:

  • No video archive or audience targeting features


6) Facebook Live


Facebook
Image via : Facebook


Facebook, now rebranded as Meta, has introduced a live shopping feature accessible through Facebook Business pages. This evolution of the Marketplace platform allows sellers to showcase products in live video format, transcending the traditional static image approach.

While Facebook Live enables streaming to existing audiences and embedding on other social media platforms, viewers cannot interact or comment when the feed is embedded on external websites.


It's important to note that customer data is limited when purchases occur through Facebook Live, potentially hindering efforts to build customer trust, retention, and brand loyalty.


Pros:

  • Analytics available via Facebook for Business Page

  • Notifications to fans for upcoming live shopping streams

  • Archived live sessions for future use

  • Free to use


Cons:

  • Unintuitive user experience

  • No viewer interaction on embedded streams

  • Presence of Facebook Ads on the screen

  • No one-to-one video options or audience targeting

  • Challenges in driving traffic to owned websites


7) Instagram Live


Instagram
Image via: Instagram


Instagram Live shopping shares many features and challenges with Facebook Live, as both operate through the Facebook Business Page platform. While in-app purchases ensure a seamless experience for small businesses without dedicated websites, larger enterprises may find Instagram's checkout margin (5% per shipment) a deterrent from using the platform extensively.


Similar to Facebook Live, Instagram Live retains customer data not necessary for shipping, potentially hampering efforts to cultivate customer relationships and brand loyalty.


Pros:

  • In-app purchases

  • Access to Facebook's Business Page analytics

  • Collaboration opportunities with content creators

  • Free to use


Cons:

  • Mobile-only, no support for third-party video streaming services

  • Challenges in driving traffic to owned websites

  • In-app purchases limit website visits

  • No one-to-one video options

  • 5% selling fee per shipment


8) Channelize



Channelize

Channelize.io enables e-commerce businesses to harness the power of live video shopping, delivering immersive experiences within apps and websites.


With a proven track record across various industries, Channelize boasts live chat tools, seamless integration with platforms like Shopify, and an unlimited buyer audience. Moreover, its dedicated customer support team ensures a smooth transition into the live shopping realm.


Pros:

  • Live chat tools

  • Integration with e-commerce platforms (Shopify)

  • Unlimited buyer audience

  • Excellent customer support


Cons:

  • Limited customization options for user interface

  • Potentially costly with additional add-ons


9) LiveScale



Livescale
Image via: Livescale

LiveScale, a cloud-based live stream shopping software, leverages interactive content and gamification to enhance buyer engagement for retailers and e-commerce enterprises.

Customers can make purchases directly from live videos using the platform's in-video checkout feature, while team members can connect with buyers, moderate chat, and manage comments through LiveScale's chat moderator module.


Seamlessly integrating with Shopify, LiveScale enables users to analyze product feeds and customer information, further enhancing the shopping experience.


Pros:

  • Third-party integration capabilities

  • Seamless in-video checkout

  • Brand-owned experience control

  • Live chat capabilities

Cons:

  • Limited to web platforms, no mobile app support


10) Smartzer


smartzer
Image via : smartzer

Smartzer empowers marketers to create interactive and shoppable videos by adding hotspots that trigger pop-out carts, displaying entire outfits or products showcased in the video or stream. This innovative approach improves click-through rates and customer engagement.

Uniquely, Smartzer offers not only short interactive videos and live streams but also CRM tools, providing a comprehensive solution for businesses.


Pros:

  • Hotspots for pop-out carts and instant add-to-cart

  • Customer engagement data from viewers

  • Repurposing live video shopping events

  • Embedding capabilities on e-commerce platforms and social media

  • Sleek interface and visuals


Cons:

  • No WordPress integration


11) NTWRK



NTWRK
Image via: Ntwrk

NTWRK prioritizes exclusive product launches from renowned artists, brands, and influencers, catering to a global audience.


As a mobile-first living video shopping platform, NTWRK showcases upcoming product drops on its website, targeting customers at the bottom of the sales funnel with rare and high-end fashion items.


Before granting access to sell on the platform, NTWRK ensures only high-quality creators and influencers are featured, maintaining a curated experience for its audience.

Additionally, NTWRK hosts daily episodes showcasing various products from multiple sellers, packing a wealth of content into compact 15-minute segments.


Pros:

  • Hosts virtual festivals

  • Sleek interface

  • Established market for exclusive products

  • Facilitates NFT sales


Cons:

  • Cannot embed on other platforms

  • App-based, no web version

  • Limited customer activity data


12) Conferwith


Conferwith

Conferwith is a video commerce platform offering real-time advice to customers through one-to-one video interactions, catering to those making high-value purchases.


As a browser-based platform, Conferwith's standout feature is the "shared basket," which allows users and customers to add items collaboratively during their consultation.

With a diverse client base spanning multiple industries, Conferwith has established itself as a reliable solution for personalized video shopping experiences.


Pros:

  • Specializes in one-to-one live video shopping

  • Easy integration

  • Diverse client base across industries


Cons:

  • The "shared basket" feature may pressure shoppers into unwanted purchases


Embracing the Future of Shopping

As the e-commerce landscape continues to evolve, live video shopping platforms are poised to revolutionize the way we shop. From immersive 3D experiences to personalized AI-driven recommendations, these cutting-edge solutions are redefining customer engagement and loyalty.


While navigating the vast array of platforms can be daunting, businesses must carefully evaluate their unique needs and target audiences to determine the most suitable solution. Many platforms offer free trials, enabling businesses to explore and experiment before committing.


Ultimately, the "proof is in the pudding," and only through hands-on experience can businesses truly gauge the transformative potential of live video shopping. As we venture into 2024, embracing these innovative platforms may just be the key to unlocking rapid growth and customer satisfaction in the ever-evolving digital marketplace.

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