Recent improvements in live video shopping have greatly changed online shopping. This new method combines the convenience of online stores with the excitement of shopping in person.
With so many platforms available, finding the best ones can be tough. To help, we’ve put together a list of 12 top live video shopping platforms that are expected to transform the shopping experience by 2024.
Live Video Shopping: Key Terminologies
New innovations in live video shopping are transforming online shopping. This approach combines the ease of online stores with the excitement of live, in-person shopping.
With more platforms popping up, choosing the best live video shopping options can be tricky. To help, we’ve put together a list of 12 top platforms that are expected to enhance your shopping experience by 2024.
Live Video Shopping:
Live Video Shopping: This combines real-time video with social selling, letting sellers interact directly with customers while showcasing products.
Software as a Service (SaaS): A model that allows applications to run online without needing installation or updates on your computer.
One-to-Many: Live webinars where one host shows products to many people at once, often using guests and promotions.
One-to-One: Live video sessions between a customer and an expert for detailed consultations, ideal for expensive or complex products.
Embedding: The ability to stream live videos on other related websites to reach a wider audience.
Here are some of the best live video shopping platforms currently available..
11 Best Live Video Shopping Platforms
1) Tezda
Tezda is changing how we shop online by using Web 3.0 and social media. This new platform stands out because it lets you shop through videos and buy items directly in the app.
With Tezda, you can enjoy a 3D shopping experience: try on virtual clothes, check out home decor in a realistic way, or take virtual tours of stores. Plus, Tezda uses AI to suggest products based on what you’ve bought or looked at before, making your shopping experience more personalized.
Right now, Tezda’s beta version is free. You can access virtual try-ons, augmented reality for home decor, and AI recommendations. Sign up now to get a spot and start selling with Tezda!
Pros:
Immersive 3D shopping experience
Virtual try-ons and augmented reality home decor
AI-powered personalized recommendations
Free beta version with exclusive access
Cons:
Limited availability during beta phase
Potential scaling challenges as demand increases
2) Giosg
Giosg , a Finnish SaaS company, is a top choice for improving customer experiences online. It provides a range of tools to create engaging and interactive online shopping experiences that help businesses connect with customers and increase sales.
Besides live shopping, Giosg offers one-to-one video calls for personalized help, one-to-many live streams for product showcases, and shoppable videos that turn content into effective ads.
What makes Giosg special is its strong promotional and targeting features.
Businesses can use interactive content, like pop-ups and games, to promote live sales and target their streams, calls, and videos to the right customers, creating smooth and engaging shopping experiences.
Pros:
Flexible video stream sources (YouTube Live, Facebook Live)
Full customization and dedicated customer support
Advanced visitor targeting for precise audience reach
Repurposing videos into shoppable content
Comprehensive e-commerce tools (chatbots, quizzes, pop-ups, live chat)
Cons:
Limited stream management and video analytics
3) Bambuser
Bambuser, a well-known SaaS provider, excels in creating engaging live video shopping experiences for businesses. While it mainly focuses on live streaming, Bambuser also allows you to upload pre-recorded videos.
Bambuser offers two main features: one-to-many streaming for reaching large audiences and one-to-one sessions for personalized consultations, which is great for high-value items.
The platform includes an easy-to-use app for smooth live streaming on websites and social media. It also integrates with various e-commerce platforms and provides a fully-equipped studio for professional live video shopping events.
Pros:
High-definition video streaming
Editing, downloading, and repurposing video content
Integrations with multiple e-commerce platforms
Chatbots and instant shopping capabilities within live events
Cons:
Costly membership plans
Limited audience targeting capabilities
Live chat feature requires an additional package
4) Klarna
Klarna's Klarna’s new solution helps make online shopping feel more like shopping in a store. Its app connects local shoppers with nearby stores to create a more personal experience.
Instead of just live streaming, Klarna lets customers video chat, text, or message store helpers directly. The app also has a feature called Klarna's Stories, similar to Instagram Stories, where store assistants can post short videos showing off products or outfits.
Pros:
Seamless communication via live chat, video, and text
Integration with Shopify
Video chat with in-store assistants
Flexible payment methods
Cons:
Lack of audience targeting capabilities
Potential learning curve for software adoption
5) Streams.live
Streams.live Streams.live allows customers to buy products directly during live video sessions, making the experience interactive with a comment section.
The platform works through its iOS app and website, letting you live stream on websites and share across social media. A standout feature is its ability to sell NFTs (non-fungible tokens) during live videos, which is great for the growing digital asset market.
Pros:
NFT sales via live video
No coding required for setup
Embedding streams on websites and social media
Integration with Shopify
Live chat discussions and instant shopping within events
Upload options for pre-recorded videos
Cons:
No video archive or audience targeting features
6) Facebook Live
Facebook, Facebook, now called Meta, has launched a live shopping feature on Facebook Business pages. This new tool lets sellers show their products in live videos instead of just using static images.
With Facebook Live, you can stream to your audience and share the video on other social media platforms, but viewers can’t interact or comment when the video is on other websites.
Also, when people buy products through Facebook Live, there’s less customer data available, which might make it harder to build trust and loyalty with customers.
Pros:
Analytics available via Facebook for Business Page
Notifications to fans for upcoming live shopping streams
Archived live sessions for future use
Free to use
Cons:
Unintuitive user experience
No viewer interaction on embedded streams
Presence of Facebook Ads on the screen
No one-to-one video options or audience targeting
Challenges in driving traffic to owned websites
7) Instagram Live
Instagram Live shopping has many similarities to Facebook Live since both use the Facebook Business Page platform. Small businesses benefit from the easy in-app purchases, but larger companies might be put off by Instagram’s 5% fee per shipment.
Just like Facebook Live, Instagram Live keeps some customer data that isn't needed for shipping, which could make it harder to build strong customer relationships and brand loyalty.
Pros:
In-app purchases
Access to Facebook's Business Page analytics
Collaboration opportunities with content creators
Free to use
Cons:
Mobile-only, no support for third-party video streaming services
Challenges in driving traffic to owned websites
In-app purchases limit website visits
No one-to-one video options
5% selling fee per shipment
8) Channelize
Channelize.io helps e-commerce businesses use live video shopping to create engaging experiences on their apps and websites.
It has a strong history of working with different industries and offers features like live chat, easy integration with platforms like Shopify, and no limit on the number of buyers. Plus, its customer support team is ready to help businesses smoothly transition to live shopping.
Pros:
Live chat tools
Integration with e-commerce platforms (Shopify)
Unlimited buyer audience
Excellent customer support
Cons:
Limited customization options for user interface
Potentially costly with additional add-ons
9) LiveScale
LiveScale, LiveScale is a cloud-based tool that makes live stream shopping more engaging with interactive content and games for retailers and online stores.
Customers can buy products directly from live videos using the in-video checkout. Team members can also interact with buyers, moderate chats, and handle comments with LiveScale's chat moderation feature. It works smoothly with Shopify, letting users track product details and customer information to improve the shopping experience.
Pros:
Third-party integration capabilities
Seamless in-video checkout
Brand-owned experience control
Live chat capabilities
Cons:
Limited to web platforms, no mobile app support
10) Smartzer
Smartzer Smartzer helps marketers make interactive and shoppable videos by adding clickable spots that show pop-up carts with products or outfits from the video. This boosts click-through rates and keeps customers more engaged.
Smartzer stands out by offering both short interactive videos and live streams, along with CRM tools, giving businesses a complete solution.
Pros:
Hotspots for pop-out carts and instant add-to-cart
Customer engagement data from viewers
Repurposing live video shopping events
Embedding capabilities on e-commerce platforms and social media
Sleek interface and visuals
Cons:
No WordPress integration
11) NTWRK
NTWRK NTWRK focuses on exclusive product launches from famous artists, brands, and influencers for a global audience.
As a mobile-first live video shopping platform, NTWRK features upcoming product drops on its website, targeting customers looking for rare and high-end fashion items.
Before allowing sellers on the platform, NTWRK checks to make sure only high-quality creators and influencers are featured, keeping the experience top-notch for viewers.
NTWRK also hosts daily episodes where different sellers showcase products in short, 15-minute segments.
Pros:
Hosts virtual festivals
Sleek interface
Established market for exclusive products
Facilitates NFT sales
Cons:
Cannot embed on other platforms
App-based, no web version
Limited customer activity data
12) Conferwith
Conferwith is a video shopping platform that provides real-time advice through one-on-one video calls, especially for people making big purchases.
It works in your web browser and has a special "shared basket" feature, letting users and customers add items together during their video chat.
Conferwith serves clients from various industries and is known for offering personalized video shopping experiences.
Pros:
Specializes in one-to-one live video shopping
Easy integration
Diverse client base across industries
Cons:
The "shared basket" feature may pressure shoppers into unwanted purchases
Embracing the Future of Shopping
As online shopping keeps changing, live video shopping platforms are set to transform how we buy things. These new tools offer things like immersive 3D experiences and personalized recommendations using AI, which can improve how customers engage with and stay loyal to brands.
With so many platforms available, businesses need to carefully consider their specific needs and target audience to find the best fit. Many platforms offer free trials, so businesses can try them out before making a commitment.
In the end, the best way to see how effective live video shopping can be is through direct experience. As we move into 2024, using these innovative platforms could be the key to fast growth and better customer satisfaction.