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Complete guide on how to start your video commerce business in 2024


video commerce

Are you interested in launching your own video commerce business for free within minutes? You've come to the right place! In this straightforward and easy-to-follow guide, we'll explain why starting a video commerce business is the future of e-commerce.


Discover how video commerce is revolutionizing the e-commerce industry, how brands are adapting, and why individuals are  preferring video commerce over traditional e-commerce. Benefit from real-life case studies, a step-by-step guide, and learn about the platforms you can use to launch your video commerce for free in just a few minutes, enabling you to start selling right away.


What Is Video Commerce?

Video commerce is when brands use videos online to show and sell products. It's becoming really popular, especially in the U.S. and China. These videos can be live or recorded, and they let customers see and learn about products without going to a physical store. Video commerce can take a wide variety of formats, including both live and non-live video content, and can be used to support a range of business goals.


Why should you be starting your video commerce business in 2024

Now that we have seen the success stories of businesses that have embraced video commerce, you might be wondering why you should consider starting your own video commerce platform. Here are some compelling reasons:


  1. Increased engagement: Video content has the power to captivate audiences and keep them engaged for longer periods. By incorporating video commerce into your business strategy, you can create an immersive shopping experience that encourages customers to spend more time exploring your products.

  2. Enhanced product visibility: Videos allow you to showcase your products in a visually appealing and interactive manner. This not only grabs the attention of potential customers but also provides them with a more comprehensive understanding of your products, leading to increased visibility and brand awareness.

  3. Improved customer trust: Video commerce allows you to establish a sense of trust and credibility with your customers. By demonstrating the features, benefits, and usage of your products through videos, you can build confidence in your brand, making customers more likely to make a purchase.

  4. Higher conversion rates: Studies have consistently shown that incorporating video into your e-commerce strategy can lead to higher conversion rates. Videos provide customers with a more realistic and engaging shopping experience, which can significantly influence their purchasing decisions.

  5. Competitive advantage: As video commerce continues to gain traction, businesses that are quick to adopt this trend will have a competitive advantage over their competitors. By staying ahead of the curve, you can position your brand as innovative and modern, attracting a larger customer base.


Case Studies of Businesses Leveraging Video Commerce


Angela Caglia Skincare


Angela Caglia Skincare


Angela Caglia, a celebrity esthetician, leveraged video commerce to boost engagement and conversions. By utilizing video storytelling, the brand increased website session times by 4x and doubled the average order value through live streams. The brand also simplified the purchase path, tripling the conversion rate for visitors who used video experiences.


Spread The Love® Foods


Spread The Love® Foods

                                                               

Spread The Love® Foods, a family-owned superfood company, increased website traffic, engagement, and conversions through shoppable videos and live streams. By sharing the brand story and showcasing new products through videos, the company saw a 250% increase in time spent on the site. Plus, by implementing a frictionless, one-click checkout option in video experiences, conversions increased by 14% for visitors who watched the videos.


Simplifying video commerce with tezda


Tezda


Tezda, an innovative startup based in London, is revolutionizing the ecommerce landscape with its groundbreaking video commerce platform. With a mission to provide a next-level shopping experience that transcends traditional online retail, The platform combines the power of blockchain, virtual reality, augmented reality, and other cutting-edge technologies to create a decentralized and user-centric marketplace.


With Tezda, businesses can virtually explore products and experience them in a lifelike environment, enabling them to visualize and assess items more accurately before making a purchase. The platform also incorporates interactive elements like live chat, Q&A sessions, and real-time polls to boost viewer engagement and participation.


Moreover, Tezda operates on blockchain technology, ensuring transparency, security, and protection of the users' data. By integrating immersive technologies, Tezda aims to create an ecosystem that empowers users and fosters a sense of trust, ultimately transforming the ecommerce landscape and setting industry standards.


What if we told you that you can set up your own store in just minutes, and it won't cost you a penny? Join our beta program now to access all these features for free and start selling immediately.


Conclusion

Video commerce is shaping the e-commerce industry. Its ability to engage customers, build trust, and drive conversions has made it an essential strategy for businesses looking to thrive in the digital age. By listening to experts, examining case studies, and understanding the benefits of video commerce, you can make an informed decision to incorporate video into your e-commerce strategy. With the help of platforms like Tezda, you can effectively leverage video content to captivate your audience, increase sales, and stay ahead of the competition. So, why wait? start you video commerce journey and unlock the endless possibilities it offers for your business's growth and success.

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