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Top 7 Social Shopping Platforms & Apps for eCommerce To Boost ROI


social shopping

The eCommerce world has undergone dramatic transformation, with the emergence of social media leading to a new shopping trend – social shopping. This mixed - mode of commerce and social activity has revolutionized the customer's shopping experience, creating a more interactive, personalized and engaging shopping environment. On the other hand, with the availability of many social shopping platforms and apps, choosing the appropriate one for your business is a challenging task. In this article, we are going to explore the top 7 social shopping platforms and apps that will be of great use to you in maximizing your eCommerce ROI.



What is Social Shopping?



social shopping

Social shopping can be defined as an integration of commerce and social media. It enables purchasers research, disseminate, and shop for products right on social media channels. By combining shopping and socializing, these platforms have taken the users online shopping experience on a new level, making it much more fun and convenient for the user.


One of the significant positive sides of social shopping is that it attracts a lot of attention to the brand. The average user spends over two hours on social media platforms each day, and these platforms present brands with a ripe field for making connections with their audience, nurturing user engagement, and making purchases effortless.


"Estimate indicate that the US social commerce market will experience a tremendous increase from $29.2 billion in 2020 to an astonishing $84.2 billion in 2024"


The Power of Social Shopping Platforms & Apps

Social shopping platforms and apps are more than just shopping hubs. These platforms allow brands to turn their social media content into shoppable posts, creating a seamless shopping experience for users. Brands can create shoppable galleries of social media content, enabling users to discover and purchase products without leaving the platform.


By eliminating the need for users to switch between apps or websites, social shopping platforms simplify the purchasing process, make product discovery quicker, and enhance the brand's average order value. Additionally, these platforms have been known to increase customer engagement, elevate brand visibility, and boost conversion rates.


Top 7 Social Shopping Platforms & Apps


1. Tezda



tezda


There are various social shopping platforms running these days but Tezda is a leader among them because of its uniqueness. Tezda , social commerce platform, combining the strength of Web 3.0 and social media to create an unforgettable customer experience.


Customers get an opportunity to visually, interact and take part in an engaging and 3-dimensional shopping experience using Tezda that is like no other. This could be possible by trying on clothes or accessories virtually, exploring furniture home décor items in face-to-face, or even taking a virtual tour of physical stores. However, Tezda takes it a step further by introducing AI to recommend products based on customer's past purchases and browsing history, therefore this implies an increasing personalized shopping experience.


What if we told you it's all free? Join Tezda's beta now for exclusive access to virtual try-on, augmented reality home decor, and AI-powered recommendations. Limited slots available—sign up and start selling with Tezda today.



2. Instagram Shop



instagram shop


Instagram, a highly popular social media platform, has integrated eCommerce into its ecosystem with Instagram Shop. Businesses can tag products in their posts, allowing users to tap on these tags, view product details, and make purchases without leaving the app.


2. Facebook Marketplace



facebook marketplace


Facebook, a leader in the social media, launched Facebook Marketplace to offer a comprehensive social shopping experience. Businesses can create personalized storefronts and facilitate shopping through the Messenger app, providing valuable insights into consumer shopping behavior.


3. Pinterest Buyable Pins


pintrest buyable pins


Pinterest, known for its visually inspiring and influential content, introduced Buyable Pins. Brands can tag their product pins as shoppable, enabling users to purchase products directly from the pins.


4. Snapchat Shopping




snap store


Snapchat, though relatively new to the social commerce landscape, offers remarkable features. Brands can create filters for their products and embed a product link with them. Users can try these filters as if they're trying on the product, and if they like it, they can click on the link to explore more.


5. Tagshop



tagshop


Tagshop is a social shopping platform that enhances eCommerce websites with shoppable galleries like shoppable UGC, shoppable Instagram feeds, and shoppable emails.


6. Meesho


meesho


Meesho is a social commerce app that allows users to act as resellers for wholesalers. Users can share products among their social contacts and add their margin to the product's price.


Conclusion

With social commerce sales in the United States projected to rise to over $35 billion this year, leveraging social shopping platforms and apps is no longer just an option, but a necessity. Whether it's Instagram Shop, Facebook Marketplace, Pinterest Buyable Pins, Snapchat Shopping, or the revolutionary Tezda, the right platform can help you boost your sales, traffic, and revenue. So why wait? It's time to step into the world of social shopping and make the most of the endless opportunities it has to offer!


Frequently Asked Questions


1. What is a Social Shopping platform?

A Social Shopping platform is an online platform that merges social media and eCommerce, enabling users to discover, shop, and share products through social content.


2. What are the benefits of Social Shopping?

Social Shopping offers numerous benefits, including increased product discovery, interactive shopping experiences, enhanced brand engagement, and the potential for viral marketing.


3. Which is the best social shopping platform?

Tezda is a revolutionary immersive shopping platform that provides a unique social shopping experience to its customers


4. Which brands are using social shopping?

Several brands, including major players like Nike, Fenty Beauty, ASOS, and H&M, are leveraging social shopping platforms and apps.


5. Is social shopping important for eCommerce?

Yes, social shopping is crucial for eCommerce as it enhances brand visibility, boosts sales, fosters customer engagement, and adapts to evolving consumer behaviors and preferences.


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