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The Definitive Guide to Mobile Commerce for Brands in 2024


Mobile Commerce

As we progress into a digitally dominated era, businesses are constantly adapting to new trends and technologies. One such trend that has significantly impacted the business landscape is Mobile Commerce. In this comprehensive guide, we will deep dive into the world of Mobile Commerce, its rise, implications, and how brands can leverage it for growth.


Table of Contents

  1. Introduction

  2. Understanding Mobile Commerce

  3. Mobile Commerce Vs. E-Commerce

  4. The Rise of Mobile Commerce

  5. Creating Commerce Experience on Mobile

  6. The Impact of Mobile Commerce on Retail

  7. The Role of Video in Mobile Commerce

  8. Mobile Commerce: The Future of Retail

  9. FAQs

  10. Conclusion


Introduction


The last decade has seen a significant surge in mobile phone usage worldwide. From networking to entertainment, consumers have turned to mobile phones for virtually every need. This widespread adoption of mobile devices has led to a surge in Mobile Commerce as a significant number of consumers prefer to shop and conduct transactions through their mobile devices.


In 2023, for the first time, the majority of online sales during the Cyber Five were made through mobile shopping, accounting for 51% of the total share, as per Adobe.

Understanding Mobile Commerce


Mobile Commerce, also known as M-Commerce, refers to the buying and selling of goods and services via mobile devices such as smartphones and tablets. It includes activities like online shopping, mobile banking, mobile payments, and other transactions conducted using a mobile device.


Mobile Commerce Vs. E-Commerce


While both M-Commerce and E-Commerce are forms of online shopping, there are some key differences. Mobile commerce refers specifically to transactions made through mobile devices, while E-Commerce encompasses all types of online transactions, including those made through desktop computers, laptops, and mobile devices.


The Rise of Mobile Commerce


Mobile Commerce

Predictions indicate that US retail mobile commerce sales will experience a 24.7% increase in 2024, reaching a total of $604.50 billion. The rise of mobile shopping is a result of several factors, including the wider availability of mobile-friendly websites and the growth of mobile-only retailers.


Creating Commerce Experience on Mobile

Brands are now investing in developing engaging, seamless, and personalized mobile experiences to keep up with the changing landscape of consumer behavior. Here are some of the ways brands can boost their mobile commerce efforts:


1. In-app Purchasing: In-app purchasing is a feature that allows users to buy products or services directly within a mobile application. This means users don't have to leave the app to make a purchase; instead, they can complete the transaction seamlessly within the app itself. For example, in a gaming app, users might be able to purchase extra lives, virtual currency, or special items without needing to navigate to a separate website or store.


2. Video Shopping: Video shopping involves using videos as a platform for selling products. These videos can be pre-recorded or live-streamed. In shoppable videos, viewers can click on items they see in the video and purchase them directly. Live shopping videos, on the other hand, involve real-time interaction between sellers and viewers, where viewers can ask questions, see demonstrations, and make purchases while watching the video.


3. Mobile Web Shopping: Mobile web shopping refers to the practice of shopping on a mobile device, such as a smartphone or tablet, through a web browser. This is done by accessing websites that are optimized for mobile devices, meaning they are designed to display properly and function smoothly on smaller screens and touch interfaces. Users can browse products, add items to their cart, and complete transactions all within the mobile browser.


4. Text Message Shopping: Text message shopping allows customers to make purchases using text messages. This usually involves a text-based interface where users can send commands or keywords to a designated phone number or short code to initiate a purchase. For example, a customer might text a specific keyword to order a product, and the purchase would be processed using the payment information associated with their phone number.


The Impact of Mobile Commerce on Retail

Mobile commerce has become a vital part of the retail industry. Retailers investing in mobile commerce technologies, mobile-optimized websites, and innovative customer engagement strategies can benefit from this shift and thrive in the rapidly changing retail landscape.


The Role of Video in Mobile Commerce

Video is one of the primary mediums of engagement on mobile devices, making video commerce a powerful tool for retailers aiming to create compelling mobile commerce experiences that drive sales and build customer loyalty.


Mobile Commerce: The Future of Retail

In conclusion, mobile commerce has become an essential component of modern retail strategies. With the majority of consumers relying on their smartphones for purchases, it's crucial for brands to understand mobile commerce's basics and how to leverage mobile marketing to meet customer demands.


Frequently Asked Questions


What is mobile commerce, and why is it important for businesses?

Mobile commerce, or M-Commerce, refers to buying and selling goods and services via mobile devices. It is important for businesses as an increasing number of consumers are using their mobile devices to shop and make purchases.


How is mobile commerce changing the retail industry?

Mobile commerce has significantly impacted the retail industry by shifting power from retailers to consumers. Consumers now have more control over their shopping experiences and are less likely to be swayed by in-store displays or traditional advertising.


How are retailers leveraging video in their mobile commerce strategies?

Retailers are using video in various ways to enhance their mobile commerce strategies, from creating shoppable videos that showcase products to using video tutorials or demos to help customers understand how to use or assemble products.


Conclusion

The current and future landscape of consumer behavior is undeniably mobile-led, and businesses must adapt to stay ahead of the curve.


How tezda is leveraging mobile commerce


tezda

TEZDA is a revolutionary immersive commerce application set to transform the e-commerce industry. By combining the power of Web 3.0 and Social Commerce, TEZDA creates a unique shopping experience for customers, allowing them to explore and interact with products like never before right on the application. Using AI to recommend products based on past purchases and browsing history, TEZDA is shaping the future of mobile commerce.


Join TEZDA's beta subscription here and experience the future of e-commerce today.


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