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The Influence of Augmented Reality on Consumer Patterns


Augmented reality

A remarkable shift in the market today is due to the innovative technology of Augmented Reality (AR). The integration of AR in various sectors is not only changing the way we see and interact with the world but is also significantly impacting consumer behavior.


Augmented Reality: A Revolutionary Tech

Augmented Reality, often abbreviated as AR, is a technology that overlays digital information such as images, texts, or objects onto the real-world environment. This digital augmentation can be experienced through various devices such as smartphones, tablets, AR glasses, or headsets, offering an enhanced view of the world around us.


Agumented reality

AR has become a new form of engagement that is captivating consumers and boosting their interaction with brands. This increased engagement eventually leads to a surge in brand revenue.


AR: The New Normal

The popularity of AR is increasing rapidly. As per Snap Inc.'s CEO, Evan Spiegel, around 200 million people use AR daily, and this statistic only includes Snapchat users. The number of regular AR users is expected to skyrocket to 4.3 billion by 2025 as predicted by the 2021 Snap Consumer AR Global Report.


Impact of AR on Consumer Behavior

AR has a profound impact on various aspects of consumer behavior. Let's delve deeper into how AR is revolutionizing consumer experience.


1. Storytelling

Research indicates that AR is a potent tool for storytelling, which significantly influences consumer psychology. People are innately attracted to engaging stories over monotonous, didactic ones. AR, coupled with a compelling narrative, creates emotional connections, making potential buyers feel closer to the product or service they are considering. Mindshare UK, a company that studies the impact of neurological connections on the market, suggests that using AR during shopping can increase the likelihood of a purchase by 70%.


2. Shopping Experience

AR has transformed the shopping experience. In 2021, nearly 100 million consumers were shopping with AR, both online and in-store. By 2025, it is expected that about 75% of the global population and almost all users of social apps will be regular AR users. Read the source


3. Customization

AR allows brands to generate and customize content according to individual customers. When a brand is embedded in a customer's long-term and autobiographical memory, it becomes the preferred choice. AR enhances this memorability by providing consumers with a product experience that feels more realistic.


4. Enhanced Consumer Attention

AR technology significantly improves consumers' visual attention. Research indicates that AR users exhibit superior cognitive ability. This increased attention makes customers more engaged with the product, extending the duration of their relationship with it.


AR: The Future of Marketing

AR is not just a passing trend; it's the future. Brands need to embrace this technology and adopt new strategies as consumer interest in AR grows. Those who fail to adapt to this change may find themselves struggling to keep up with the pace of the market.


AR Shopper: A Revolutionary Platform

One way brands can harness the power of AR is through platforms like AR Shopper. This AR Shopping platform is designed to integrate with any online or mobile store and allows retailers to showcase their products in a real-life setting. AR Shopper goes a step further by allowing users to build up an image, meaning that they can view multiple products together without losing their progress.


Conclusion

To stay ahead of the curve, brands need to understand and implement AR in their strategies. As AR technology continues to evolve and become more mainstream, its impact on consumer behavior will only grow. It's time for brands to leverage this technology and revolutionize their customer experience.


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