Top AR Commerce Trends in the USA
Augmented reality (AR) is rapidly transforming the e-commerce landscape in the United States. AR allows shoppers to try on products virtually, see how furniture would look in their homes, and get more information about products before they buy them. This statement implies that specific measures can result in higher sales, enhanced customer satisfaction, and decreased returns. According to a survey, 61% of shoppers are interested in using AR for shopping.
Here are some of the top AR commerce trends in the USA:
1. Virtual Try-On
Virtual try-on is one of the most popular AR applications in e-commerce. It lets shoppers virtually try on clothes, glasses, makeup, and other accessories without visiting a physical store. This could be particularly useful for shoppers who have reservations about online purchases because they are still determining how the products will fit or look.
Several major US retailers now offer virtual try-on experiences on their websites and mobile apps. For example, Warby Parker lets shoppers virtually try on glasses using their webcams. Sephora allows shoppers to try on makeup using their mobile devices virtually. And Nike allows shoppers to try on shoes using their mobile devices virtually.
2. AR Product Visualization
AR product visualization allows shoppers to see how products would look in their homes or on their bodies before they buy them. This can be helpful for various products, such as furniture, appliances, and home décor.
For example, IKEA Place allows shoppers to see how IKEA furniture would look in their homes using their mobile devices. WayfairView allows shoppers to see how Wayfair furniture would look in their homes using their mobile devices.
Houzz allows shoppers to see how Houzz home décor would look in their homes using their mobile devices.
3. AR Product Information
AR product information allows shoppers to get more information about products before they buy them. This information can include product specifications, reviews, and even assembly instructions.
For example, Amazon AR View allows shoppers to view Amazon products in AR using their mobile devices. Walmart AR Shopping allows shoppers to scan Walmart products for more information about them, such as prices, reviews, and nutritional information.
Lowe's Vision allows shoppers to scan Lowe's products to see more information about them, such as product specifications, assembly instructions, and how-to videos.
4. AR Shopping Assistants
AR shopping assistants are virtual assistants that can help shoppers find products, learn more about products, and make purchases. AR shopping assistants can be used in both online and offline retail environments.
AR-powered Sephora Virtual Artist app helps users find makeup matching their features and skin tone. Target AR Advisor is a mobile app that uses AR to help shoppers find products in Target stores. And Lowe's AR Assistant is a mobile app that uses AR to help shoppers find products in Lowe's stores and learn more about them.
5. AR Social Commerce
AR social commerce is a new trend that is emerging in the USA. AR social commerce allows shoppers to use AR to shop on social media platforms.
For example, Snapchat Lenses allows shoppers to virtually try on products from Snapchat partners such as Warby Parker and Sephora. Instagram AR Shopping allows shoppers to virtually try on products from Instagram partners such as MAC Cosmetics and Ray-Ban.
TikTok Shopping allows shoppers to virtually try on products from TikTok partners such as Kylie Cosmetics and NYX Professional Makeup.
The future of AR commerce in the USA
The future of AR commerce in the USA is very bright. AR is still a relatively new technology, but it is rapidly gaining popularity among retailers and consumers. As augmented reality technology becomes more affordable, it is expected to be utilized in various ways in the e-commerce sector.
More retailers will offer AR experiences. As AR technology becomes more widespread and affordable, more retailers will offer AR experiences to their customers.
AR experiences will become more personalized. AR experiences will become more personalized as retailers use data and analytics to learn more about customers' needs and preferences.
AR experiences will become more interactive. AI and machine learning are transforming AR experiences for retailers.
AR will be used in more ways throughout the shopping journey. AR will be used more throughout the shopping journey, from product discovery to purchase to post-purchase.
Overall, the future of AR commerce in the USA is encouraging. AR has the potential to revolutionize the way people shop online.
TEZDA - The Future of AR Commerce
TEZDA is a new AR commerce platform that is revolutionizing the way people shop online. TEZDA harnesses the power of Web 3.0 and social commerce to provide customers with an unparalleled and immersive shopping experience.
TEZDA integrates blockchain technology to create a secure and transparent platform for retailers and consumers. Retailers can use TEZDA to create and manage their virtual stores, and consumers can use TEZDA to shop for products from their favorite retailers in a virtual world.
TEZDA also offers several features that make it the future of AR commerce, including:
Personalized shopping experiences: TEZDA uses data and analytics to learn about customers' needs and preferences. This information is then used to create personalized shopping experiences for each customer.
Interactive shopping experiences: TEZDA allows customers to interact with products in a virtual world before they buy them. This includes virtual try-on, AR product visualization, and AR product information.
Social shopping experiences: TEZDA allows customers to shop with their friends and family in a virtual world. This includes features such as virtual co-shopping and social commerce.