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Virtual try on jewellery: Top Brands Leading the Digital Revolution


Virtual jewellery try on
Virtual jewellery try on

In the era of digitalization, the jewellery industry is undergoing a significant transformation. Today, online jewellery retailers are leveraging advanced technologies, such as Augmented Reality (AR), to enhance customers' shopping experiences.


While physical stores allow customers to try on jewellery pieces before purchasing, online retailers are now offering virtual try-on experiences to boost buyer confidence. This article explores how seven top-notch brands are revolutionizing the jewellery industry with virtual try-on experiences.


Berganza: Pioneering Virtual Ring Try-Ons


Berganza, an vintage jewellery store, has recently collaborated with a leading technology company to provide a virtual try-on ring experience. Customers can now visualize how specific antique rings would look on their hands without visiting the store in person. This option is available for over 2,000 jewellery pieces.


The best part of such web-based AR experiences is that customers aren't required to download any additional apps to visualize a piece of jewellery. Instead, they can do it directly from the brand's website, providing a more seamless shopping experience.



Berganza's virtual try on rings experience
Berganza's virtual try on rings experience


Samuel: Innovating with Virtual Bracelet Try-Ons

H. Samuel, a renowned jewellery chain, offers a 2D bracelet visualization feature on their website. Shoppers interested in seeing how a bracelet would look on their wrists can simply click on the "How will it look?" button on the product page.


Samuel: Introducing Virtual Necklace Try-Ons

In addition to bracelets, H. Samuel also provides a 2D necklace visualization experience. Customers can take a snapshot of their face and neck to visualize how a necklace would look on them.


De Beers: Elevating the Experience with Virtual Earring Try-Ons


De Beers, a leading diamond jewellery brand, allows customers to virtually try-on earrings from its Forever mark collection. The technology not only enables shoppers to see how the earrings would look on them but also moves with them in real-time.


De Beer’s virtual try on earrings experience
De Beer’s virtual try on earrings experience

Baume & Mercier: Revolutionising Watch Shopping with AR

Swiss luxury watchmaker Baume & Mercier offers an AR try-on experience for its iconic Riviera watches collection. Shoppers can inspect the watch on their wrist from every angle, providing a comprehensive understanding of the product.


Baume & Mercier's virtual try-watch experience.
Baume & Mercier's virtual try-watch experience.

Pandora: Offering a Comprehensive AR Shopping Experience

In response to the COVID-19 pandemic, Danish jewellery manufacturer and retailer Pandora launched several digital initiatives, including virtual try-ons. Shoppers can now virtually try on earrings, pendants, bracelets, rings, and charms directly from Pandora's site when shopping on their mobile phones.



Pandora's virtual try-on charms experience
Pandora's virtual try-on charms experience

Sotheby's: Bringing History to Life with Virtual Tiara Try-Ons

Famous auction house Sotheby's has collaborated with a technology firm to give individuals a chance to digitally try on a diamond and pearl tiara worth £1 million, which once belonged to a royal family in Italy.


Sotheby's virtual try-on experience of a historic tiara
Sotheby's virtual try-on experience of a historic tiara

Getting Started with Virtual Try-On Jewellery

As AR technology improves, more jewellery brands will likely experiment with virtual try-on experiences. Any brand looking to be competitive in the market should consider incorporating AR into their business strategy.


To get started with virtual try-on jewellery, finding the right technology partner is key. TEZDA, a leading technology platform, is making strides in this space. With TEZDA, customers can virtually try on clothes and accessories, explore furniture and home décor items in their own homes, and even take virtual tours of physical stores. TEZDA also uses AI to recommend products to customers based on their past purchases and browsing history and more


Ready to start a virtual try-on jewellery store online within a few minutes? Join the beta program today.


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