In the era of digitalization, the jewellery industry is undergoing a significant transformation. Today, online jewellery retailers are leveraging advanced technologies, such as Augmented Reality (AR), to enhance customers' shopping experiences.
While physical stores allow customers to try on jewellery pieces before purchasing, online retailers are now offering virtual try-on experiences to boost buyer confidence. This article explores how seven top-notch brands are revolutionizing the jewellery industry with virtual try-on experiences.
Berganza: Pioneering Virtual Ring Try-Ons
Berganza, an vintage jewellery store, has recently collaborated with a leading technology company to provide a virtual try-on ring experience. Customers can now visualize how specific antique rings would look on their hands without visiting the store in person. This option is available for over 2,000 jewellery pieces.
The best part of such web-based AR experiences is that customers aren't required to download any additional apps to visualize a piece of jewellery. Instead, they can do it directly from the brand's website, providing a more seamless shopping experience.
Samuel: Innovating with Virtual Bracelet Try-Ons
H. Samuel, a renowned jewellery chain, offers a 2D bracelet visualization feature on their website. Shoppers interested in seeing how a bracelet would look on their wrists can simply click on the "How will it look?" button on the product page.
Samuel: Introducing Virtual Necklace Try-Ons
In addition to bracelets, H. Samuel also provides a 2D necklace visualization experience. Customers can take a snapshot of their face and neck to visualize how a necklace would look on them.
De Beers: Elevating the Experience with Virtual Earring Try-Ons
De Beers, a leading diamond jewellery brand, allows customers to virtually try-on earrings from its Forever mark collection. The technology not only enables shoppers to see how the earrings would look on them but also moves with them in real-time.
Baume & Mercier: Revolutionising Watch Shopping with AR
Swiss luxury watchmaker Baume & Mercier offers an AR try-on experience for its iconic Riviera watches collection. Shoppers can inspect the watch on their wrist from every angle, providing a comprehensive understanding of the product.
Pandora: Offering a Comprehensive AR Shopping Experience
In response to the COVID-19 pandemic, Danish jewellery manufacturer and retailer Pandora launched several digital initiatives, including virtual try-ons. Shoppers can now virtually try on earrings, pendants, bracelets, rings, and charms directly from Pandora's site when shopping on their mobile phones.
Sotheby's: Bringing History to Life with Virtual Tiara Try-Ons
Famous auction house Sotheby's has collaborated with a technology firm to give individuals a chance to digitally try on a diamond and pearl tiara worth £1 million, which once belonged to a royal family in Italy.
Getting Started with Virtual Try-On Jewellery
As AR technology improves, more jewellery brands will likely experiment with virtual try-on experiences. Any brand looking to be competitive in the market should consider incorporating AR into their business strategy.
To get started with virtual try-on jewellery, finding the right technology partner is key. TEZDA, a leading technology platform, is making strides in this space. With TEZDA, customers can virtually try on clothes and accessories, explore furniture and home décor items in their own homes, and even take virtual tours of physical stores. TEZDA also uses AI to recommend products to customers based on their past purchases and browsing history and more
Ready to start a virtual try-on jewellery store online within a few minutes? Join the beta program today.